I Did it My Way
Some lawyers are killing it marketing their practice through social media. Some are not. When it comes to marketing, there are different strokes for different… Read More »I Did it My Way
marketing
The Power of Doubt
Back when I was practicing law, I used to say that my greatest skill was doing lunch. I did an awful lot of lunch with… Read More »The Power of Doubt
Selling The Extended Team
Back when I was practicing law, I was responsible for bringing in business to feed myself and a nest full of hungry associates and law… Read More »Selling The Extended Team
Playing The Price is Wrong
“The bitterness of poor quality remains long after the sweetness of low price is forgotten” is a quote frequently attributed to Benjamin Franklin. Quite true, but… Read More »Playing The Price is Wrong
Trust Me, You Want to be the Trusted Advisor
There was this one time that an accountant called me to let me know that our mutual client had called him for advice about firing… Read More »Trust Me, You Want to be the Trusted Advisor
Competing With the Big Guys
Over 20 years ago, the flavour of the month in the legal press was that medium sized firms were doomed. The big firms were coming after… Read More »Competing With the Big Guys
Truth In Advertising Part Two
I have written before about how lawyers are usually fairly good at dealing with their clients in a truthful manner in the course of providing… Read More »Truth In Advertising Part Two
Truth In Advertising
I expect that “honest” would not be the first word that comes to mind as a general description of the business culture in Canada, or… Read More »Truth In Advertising
Twenty-Two Tips for Keeping Legal Clients Happy
Legend has it that years ago in Toronto there was a law firm which embarked on what was then a somewhat unusual exercise. At the… Read More »Twenty-Two Tips for Keeping Legal Clients Happy
My Brilliant Marketing Mind
Young lawyers often think that there is some magic secret to building a client base, and that marketing is a mysterious and complicated endeavour. I… Read More »My Brilliant Marketing Mind
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