Tag: branding

Categories
Client Development

The Battle of the Brands

Rock band on stage.
Photo by Thibault Trillet at Pexels.

Law firm marketing comes in two flavours.

read more about personal branding and firm branding “The Battle of the Brands”
Categories
Law Firm Management

What Have You Done For Me Lately?

An old fishing boat abandoned on the side of the road

In the summer of 1976, I worked for the largest law firm in Montreal, which was Ogilvy, Cope, Porteous, Montgomery, Renault, Clark & Kirkpatrick, as a student doing research.  You likely do not know that name, but you may recognize the name of its successors Ogilvy, Renault and Norton Rose.

read more about the loyalty problem “What Have You Done For Me Lately?”